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	<title>MediaChoice &#187; Personalization</title>
	<link>http://www.media-choice.com</link>
	<description>Helping You Sort Out Your Choices</description>
	<pubDate>Fri, 05 Oct 2007 15:42:26 +0000</pubDate>
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		<title>Affinity Analysis</title>
		<link>http://www.media-choice.com/personalization/affinity-analysis/</link>
		<comments>http://www.media-choice.com/personalization/affinity-analysis/#comments</comments>
		<pubDate>Mon, 24 Sep 2007 18:58:11 +0000</pubDate>
		<dc:creator>MC</dc:creator>
		
		<category><![CDATA[Personalization]]></category>

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		<description><![CDATA[The technology, Affinity Analysis, typically exceeds an 85% accuracy rate in predicting how well consumers will like specific entertainment, advertising or consumer product offerings.
MediaChoice offers a revolutionary change to the process of target marketing and research. It makes use of a complex, yet transparent process to determine the ranking and relevance of personal ratings. The [...]]]></description>
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